"Bring the world at your place"
"Internet marketing in simple sentence means marketing or selling your product through internet".
Its simple as : If you walk into a room and asked everyone “who wants to go on a vacation to a place in flight ?”, the people who raised there hands would be your interested individuals. If you were then able to either provide actual means of travel, or at least link them to someone who could make the other modes of travel and fulfill their core need then you were just an effective marketer.
Internet Marketing is the best way of promoting something, it provides a wide exposure to product and services that are offered by the Company. It helps a lot in marketing as well to make it as Brand.
e-Bay and Amazon is the best example of internet Marketing
There reason for increased use of internet marketing is tat There's no more stopping the Internet. You can't deny that it has become a part of many people's lives and many are foregoing other traditional media for the internet. More and more people getting their information and other requirements online so it only makes sense for businesses to use the internet as a marketing tool. The internet can be one of the most efficient and cheapest ways to promote your company and products.
INTERNET USAGE
2009 | 2010 | |||
1.73 billion | Internet users worldwide (September 2009). | 1.97 billion | Internet users worldwide (June 2010). | |
18% | Increase in Internet users since the previous year | 14% | Increase in Internet users since the previous year | |
738.1 million | Internet users in Asia. | 825.1 million | Internet users in Asia. | |
418.3 million | Internet users in Europe. | 475.1 million | Internet users in Europe. | |
252.9 million | Internet users in North America. | 266.2 million | Internet users in North America. | |
179 million | Internet users in Latin America / Caribbean. | 204.7 million | Internet users in Latin America / Caribbean. | |
67.7 million | Internet users in Africa. | 110.9 million | Internet users in Africa. | |
57.5 million | Internet users in the Middle East. | 63.2 million | Internet users in the Middle East. | |
20.9 million | Internet users in Oceania / Australia | 21.3 million | Internet users in Oceania / Australia. |
In the next few years, millions more will get connected to the internet, it will become an even bigger force and many more.It has brought a tremendous change in the world.It gives an instant access to information.It has changed the way people communicate instantly,even the way people has shopped,and much more changes are yet to happen in the coming years because of the usage of internet and will become the essential part of people’s lives. Whereas before it would cost a lot in time,effort and money to communicate with someone from another continent, now it is has become affordable. Aside from the distance, the internet also allows entrepreneurs to reach more people for less money. A small home-based company can reach a potential business partner, a client, a supplier who lives half-way around the world.
Internet Marketing Objectives
Essentially, Internet marketing is using the Internet to do one or more of the following:
· Communicate a company's message about itself, its products, or its services online.
· Conduct research as to the nature (demographics, preferences, and needs) of existing and potential customers.
· Sell goods, services, or advertising space over the Internet.
Internet Marketing Components
Display Advertising
- Online display advertisement gets the attention rapidly
A display advertising is usually simple and to the point. It will contain both graphics and type with a message that encourages the viewer to click through to the landing page or website. Display ads are also a place to push your brand messaging. Some people will see the display ad and not click through but they are still internalizing the message and will remember your product or service down the line. The ultimate goal of a display ad is to be clicked on and bring the consumer to a web page to make a purchase or inquiry.
Why Display Advertising so important
Each company is trying to use more modernized and effective way to promote and sell their product.One effective mean is through ADVERTISEMENT.
The advertisement of different products and different service rendered by the comapany needs special techniques and strategies especially when talking about the online trade and ecommerce. Display advertisement has got deep roots in online trade The benefits of the display advertisement are the main reasons that force the companies and individuals having online activities.
Display advertising on the Internet is widely used for branding. This is why metrics like interaction time are becoming more relevant. This may change in the future as display advertising is becoming much more targeted to users, much like how search engine ads can be extremely relevant to users based on what they are searching for. Display advertisers use cookie and browser history to determine demographics and interests of users and target appropriate ads to those browsers.
The advertisement of different products and different service rendered by the comapany needs special techniques and strategies especially when talking about the online trade and ecommerce. Display advertisement has got deep roots in online trade The benefits of the display advertisement are the main reasons that force the companies and individuals having online activities.
Display advertising on the Internet is widely used for branding. This is why metrics like interaction time are becoming more relevant. This may change in the future as display advertising is becoming much more targeted to users, much like how search engine ads can be extremely relevant to users based on what they are searching for. Display advertisers use cookie and browser history to determine demographics and interests of users and target appropriate ads to those browsers.
As matter of fact the online advertisement gives more understanding and clear images of the offers. For example, the companies that are advertising the services and products can give more details by using the imagery demonstrations. The imagery demonstrations enable the users or online customers to get comprehensive details by seeing the features prominent in the display advertisement. If you are a marketer then it will not be difficult for you to understand that how difficult is to convince the customers. The companies are using advance methods and strategies to impress and catch the customers so the customers are also looking for best deals and impressive marketing styles. That’s why the online display advertisement is best ever.
Basically, targeting is the key difference between display and search advertising. Search engine marketing is one-to-one advertising where the user’s purchase intent is the primary focus. If a viewer searches for “Rayban sunglasses”, he will see ads that match this phrase. But with display advertising, advertisers broadcast their ad on a paid ad space, which is perfect for creating and promoting brand awareness.
The ultimate goal of a display ad is to be clicked on and bring the consumer to a web page to make a purchase or inquiry. However embedding brand awareness into the consumer can also make this happen even if it isn’t immediate.
Display ads also load quickly onto a web page unlike video ads. Viewers become impatient when the web page loads slowly and usually leave the page. Display ads make a page load quickly, so users can see the page content and ads without any hassle. Major portals like Yahoo!, MSN and AOL are using display ads for their own services and their clients, proving that display ads still have high popularity
The ultimate goal of a display ad is to be clicked on and bring the consumer to a web page to make a purchase or inquiry. However embedding brand awareness into the consumer can also make this happen even if it isn’t immediate.
Display ads also load quickly onto a web page unlike video ads. Viewers become impatient when the web page loads slowly and usually leave the page. Display ads make a page load quickly, so users can see the page content and ads without any hassle. Major portals like Yahoo!, MSN and AOL are using display ads for their own services and their clients, proving that display ads still have high popularity
Display Banner Types & Sizes
- Banner (728 x 90 px)
- Small banner (468 x 60 px)
- Smallskyscraper(120x600px)
- Skyscraper (160 x 600 px)
- Half page (300 x 600 px)
- MPU (300 x 250 px)
- Square (250 x 250 px)
- Wide skyscraper (160 x 600 px)
